Direction 3 • Ultra-Luxury CNY Experience

Silk Road Soirée

Journey Beyond Fortune

Immerse guests in a multi-sensory Silk Road fantasy—part luxury caravan, part grand imperial court—where East-meets-West adventure unfolds through silk, jade, and rare indulgences. A celebration of the legendary trade routes that once connected empires, reimagined as an exclusive CNY experience for discerning guests.

Brand Theatre

Concept Overview

1

Silk Road Heritage

2

Imperial Luxury

3

Cultural Fusion

4

Journey & Discovery

Three Acts

The Narrative Arc

1

The Arrival

Anticipation & Wonder

Guests enter through a silk-draped colonnade, welcomed by performers in merchant-caravan attire. RFID-enabled jade tokens activate personalized journey maps on mobile devices.

2

The Journey

Discovery & Delight

Exploration of themed zones—each representing a stop along the ancient Silk Road. From calligraphy stations to tea ceremonies, from silk weaving demonstrations to spice markets.

3

The Celebration

Unity & Prosperity

The evening culminates in the Grand Pavilion with the Lantern Ascension ceremony—a breathtaking moment of collective fortune and prosperity.

The Climax

Lantern Ascension

At the apex of the evening, guests gather in the Grand Pavilion as hundreds of illuminated lanterns rise in synchronized choreography, accompanied by a live orchestra crescendo. Each guest releases a personal wish lantern, creating a celestial tapestry of collective aspirations.

8-12 minutes
Duration
500+
Lanterns
72
Orchestra
DMX
Control
Witness the Moment
Spatial Program

Experience Zones

1660 sqm Total Area
Four Tiers

Guest Experience Levels

Platinum

50 guests

  • Private arrival entrance
  • Dedicated butler service
  • Prosperity Lounge access
  • Premium gift package
  • Priority fortune reading

Gold

150 guests

  • VIP arrival lane
  • Exclusive tea ceremony
  • Limited-edition merchandise access
  • Priority Lantern Gallery entry

Silver

250 guests

  • Standard arrival
  • Full zone access
  • Calligraphy experience
  • Lantern Ascension participation

Bronze

300 guests

  • Standard arrival
  • Selected zone access
  • Lantern Gallery viewing
  • Basic gift package
Look & Feel

Design Palette

Imperial Jade

#006B54

Primary brand color

Dynasty Gold

#D4AF37

Luxury accent

Midnight Black

#1C1C1C

Foundation

Pearl White

#F8F6F0

Clean canvas

Crimson Accent

#C41E3A

CNY celebration

Rose Gold

#B76E79

Feminine luxury

Ready to Journey Beyond Fortune?

Explore the complete creative direction, technical specifications, and production requirements.